PLANTERS began as a vision in the mind of a young Italian Immigrant named Amedeo Obici. Little did he know that the small business he began in 1906 would grow into the world's grandest nut company. We have built our reputation and a powerful brand by offering superior quality and product innovation. PLANTERS has been an American favorite for over 100 years. Whether you love PLANTERS Peanuts for their delicious peanut taste or their satisfying crunch, theres a variety just for you.