15 loads (This package contains 15 loads as measured to line 1/4 cup. The precise number of uses from each package will vary slightly with the method of scooping and settling during shipment). Use 1/3 less. Brighter whites & colors in just 1 wash (vs dingy). Now concentrated into a smaller box so you can use 1/3 less. Sparkling bright at an affordable price. Cheer's BrightClean formula fights dinginess while neutralizing color fading chlorine in the wash water, leaving whites & colors clean & bright! Brighten your life one load at a time. Safe for septic tanks. Contains no phosphate.