Used by professionals. Lower sulfates. Professional quality. Our Philosophy: From our origins in salons, we have always been driven by a simple truth; every woman deserves to look fabulous without spending a fortune. TRESemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. TRESemme - professional, affordable. This Product: TRESemme Naturals offers you a lower sulfate cleansing alternative to the rest of our TRESemme line. With USDA certified organic coconut oil and jojoba leaf extract, TRESemme Naturals Vibrantly Smooth Shampoo controls that unwanted frizz, making hair feel soft and manageable; not dried out. Hair will look and feel vibrantly healthy and silky smooth. Discover 10x stronger hair after just one use (when used with TRESemme Naturals Vibrantly Smooth Shampoo and Conditioner versus non-conditioning shampoo). Lower sulfates. No dyes. Safe for color treated hair. USDA certified organic extracts - coconut oil and jojoba leaf extract. This product is not tested on animals. Made in USA.