Gluten free. With whitening. Smartfoam. 30% more foam (vs. a leading fluoride toothpaste). Cleans tough to reach spaces. Burst into foam as you bursts to penetrate between teeth and around gums - helps to remove bad breath germs, even in tough to reach spaces. Figths cavities. Whitens teeth. Freshens breath. www.colgate.com/maxfresh. Save water. Turn off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Made in Mexico.