Pantene Pro-V Ice Shine Shampoo, Luminous

All day brilliant shine. Silicon free. Dye free. Paraben free. Since 1945. Hair so healthy it shines. Healthier hair with every wash (Shampoo and Conditioner system vs. non-conditioning shampoo). Protein loss makes hair vulnerable to damage. Pantene's formula with antioxidants is gentle - it reduces protein loss, so hair stays strong. All day brilliant shine. Ice Shine Shampoo with Antioxidants: Gently cleanses to reveal a 24 hour ice-like shine; Use with Ice Shine Conditioner to help smooth the surface of each hair strand, leaving hair touchably soft and shiny. Questions? 1-800-945-7768 or visit Made in USA of US and/or imported ingredients.