Expert color every time. Color Blend Technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Our Color Blend Technology layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Natural Darkest Brown Shade 121A: Layers neutral tones to enhance your natural color. For optimal results, use on light brown to black hair. On gray hair, color gives a very dark brown result. On natural red hair, color gives a very dark brown result. 100% gray coverage! Lasts up to 8 weeks! Ultimate natural-looking color! Q. Why is Nice 'N Easy Haircolor so amazing? A. Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q. Will it cover my grays? A. Yes! Nice 'n Easy promises 100% gray coverage. For really resistant grays, try Nice 'n Easy Gray solution. Q. How long will my color last? A. Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q. How does it work? A. Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs. untreated hair). To touch up roots between colorings, try Nice 'n Easy Root Touch-Up 4 Dark Brown. For help, call 1-800-Clairol or visit www.clairol.com. Need help? Call us at 1-800-Clairol (1-800-252-4765) to speak to an Expert Color Consultant. Mon.-Fri. 8:30am-8:30pm and Sat. 9:00am-6:00pm EST. For bilingual help, call 1-800-Hispana (1-800-447-7262). Write to us at P&G Beauty, PO Box 5324, New York, NY 10150-5324. See how you will look in this shade! Go to clairol.com for the Try It On Studio. Made in Mexico.