Bob's Red Mill® Organic High Fiber Oat Bran Hot Cereal. An employee-owned company. To your good Health®. USDA organic. You Can See Our Quality!® Eating enough fiber is so essential for good health. Enjoy my Bob's Red Mill® organic oat bran hot cereal, milled to contain a high concentration of the natural fiber from our best high protein oats. The creamy and soothing texture and nutty, naturally sweet flavor nourish your tummy and your taste buds in the most remarkable way. Wholesome. Net wt 18 oz (1 lb 2 oz). Top it off! The naturally rich and nutty flavor of oats will complement anything you throw atop them. Here are some of our favorite topping ideas to get you started. Enjoy! The old school: Spoonful of brown sugar, pat of butter, sprinkle of salt. Doctor's orders: Big dollop of gut-lovin' non-fat Greek yogurt, two tablespoons ground flaxseed, handful of blueberries. The power lift: Five egg whites, steamed spinach, heaping spoonful of toasted hemp seed. Get your goat: Spoonful of goat cheese, pear slices, chopped walnuts, drizzle of honey. Peaches & cream: Fresh peaches, whipped cream, toasted pecans. Certified Organic by QAI. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com.